MIECOBOLSA
The client wanted to do something simple yet viral, to raise awareness on the battle against cancer. Limited budget, big impact! Business as usual.
What we did.
From the beginning we noticed a natural interest about green trends, so we came up with an unconventional advertising mean: The reusable ecological bag hand in hand with the Venezuelan Cancer Society. The result was: Miecobolsa.
How we did it.
In most of the Caribbean, free plastics bags have become part of the coastal landscape, so in a country where there was little to zero awareness on environment, the mere challenge of getting noticed was worth trying. From design development to production and subsequent product placement, Craion developed from scratch, the idea that brought this reusable item to market.
Miecobolsa not only contributes on environmental preservation, all profits generated from the project are donated for research and treatment of the disease. We are definitely very pleased that we pulled this one up!
Client: Sociedad Anticancerosa de Venezuela
Program: Product & Communications Design
Service: Product Design & Placement
Scope: Conceptualisation, Design, Branding, Production and 4P Logistics.
Duration: 10 months.
